MotorTakaful.com is a product under Etiqa General Takaful Berhad in which I am the lead in charge of everything creative revolving around design, brand and marketing. Using a user-centric approach the goal was to refresh the brand to a more modern future forward outlook and update the existing website to build trust, make the website more user-friendly and enhance overall conversion and traffic to the site to better fulfil business expectations and targets.